Targeted Industries Building a cohesive targeting strategy for Rochester Hills involves taking into account com- munity values and desires, existing industry base, regional resources and assets, area economic trends and forecasted industry trends. All of these pieces are needed to build a clear roadmap to specific opportunities that hold the greatest promise for success. Matching the local areas of opportunity with growing and emerging technology and industries is the key to determining the industries that represent the best targets for expansion and at- traction efforts. The identification of target industries will focus on those areas that will hold the most return on time and marketing dollars invested in expansion and attraction efforts. Target industries will also give us the opportunity to gain a deeper understanding of specific target industry environments to better craft the marketing message and prepare Rochester Hills to meet the needs of those industries. The city incorporated the target groups from the economic development strategies of Oakland County and the Michigan Economic Development Corpo- ration.
automotive, defense, aerospace, fleet, infrastructure, mobility services
Mobility
goods, food, entertainment, personal services, flagship stores, pop-ups, e-commerce
Retail 2.0
Advanced Manufacturing
robotics/automation, machinery, composites, Industry 4.0
Health Care
direct patient services, medical device technology
Information Technology
software, hardware, big data management, cybersecurity, AI, VR
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