Strategy
It’s all about curb appeal. Quality real estate options are critical to new and expanding busi- nesses. In 2020, Rochester Hills had over 15 million square feet of non-residential space and since 2015, the City experienced record low vacancies. While much of the community is already developed, opportunities exist for redevelopment of outdated, underutilized properties. But it is important to make sure that we are keeping with the community’s character, working with developers and property owners to construct and maintain quality, attractive facilities. Community economic development is a partnership with City administration, property own- ers and businesses. Should we see our vacancy rate increase, we must work together to pro- mote the community and attract “good” companies. Attractive facilities not only represent a company’s brand to its customers, they also help companies attract talent. The Planning and Economic Development Department is available to assist potential property and business owners to see how Rochester Hills in making plans a reality. Extract of Action Items:* 1. Hold annual Focus Group - discussion with industrial, residential, and retail property owners 2. Market Rochester Hills’ Opportunity Zone in order to draw attention to local investment opportunities 3. “Create ”Open for Investment” brochure for Auburn Road corridor Partner with existing property owners to maintain Class A commercial real estate and promote Rochester Hills to innovative developers Support Property Owners and Developers
“Frank Rewold & Sons (FRS) believes in putting our money where our house is! After 100+ years of business, four consecutive family generations, and 70+ past/present construction projects, FRS has deep connections to the greater Rochester area. We
believe in giving back to the community that has given so much to us.” Jason Rewold, LEED GA Vice President Frank Rewold and Sons
*see Action Plan in appendix for details
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