Strategy
Grow and market Rochester Hills’ talented workforce Welcome a Talented Workforce
According to Hickey & Associates, a top corporate site selection consulting firm, the most im- portant factor influencing business’ location choice today is labor availability. The next 5-year projection shows no signs of ending this war to attract and retain talent. Rochester Hills has been a community of well educated, highly skilled residents. The skill set, experience and work ethic of Rochester Hills residents exceed most companies’ expectations. Our proximity to other strong communities like Troy, Oakland Township, Auburn Hills and Sterling Heights allows businesses to maintain a central location for their recruitment of tal- ent. All this must be marketed to current and prospective businesses. We must work with our existing businesses to promote the career opportunities available in Rochester Hills. People choose Rochester Hills because of the residential options, quality of life and proximity to employment. With record low unemployment rates in Rochester Hills, it will be important to attract talent that supports the needs of our businesses. And where necessary, we must work with our businesses to promote Rochester Hills as an ideal place to live for talent looking to come to Michigan. Rochester Hills is an educational epicenter. Its K-12 school systems consistently generate young talent immediately ready for the workforce with strong strategic, problem solving, and STEM skills. Rochester Hills is also fortunate to be a “college town” and be home to two out- standing universities - Oakland University and Rochester University. Every year, over 23,000 students spend their days, and nights, in Rochester Hills pursuing their education and career goals - thus creating the opportunity to promote Rochester Hills as a great place to build one’s career. Extract of Action Items:* 1. Create profile of Rochester Hills area workforce: demographics, work ethics, psychographics, motivators and compare to other communities and states 2. Hold annual Rochester Hills job speeddating event at City Hall 3. Create marketing campaign: “What makes RH the ideal place to live & work”
Logan Eling, Rochester University Student earn an internship from this opportunity, and I cannot wait to work in such a great city, starting this summer.” “The Mayor’s Business Council Talent Initiative gave me a great opportunity to showcase what I have to offer as a student and as a person. I was able to
*see Action Plan in appendix for details
Page 19
Powered by FlippingBook