Strategy
1. Identify / define global and national Movers & Shakers 2.Maximize our digital footprint in order to court future businesseses 3.Engage with site selection consultants Extract of Action Items:* The prospect of Amazon’s HQ2 brought a public spotlight to the economic develop- ment process of competing with communities to attract companies. While much interest was on the prospect of welcoming this national “Mover and Shaker” to the region and Rochester Hills was NOT in the top ten list, there are other companies that Rochester Hills can identify that are exploring growth opportunities. From national retailers looking to enter the Michigan market and construct a new flagship store to innovative companies with national or global recognition for their market position - the competition to attract these companies can be fierce. But Rochester Hills has many assets and characteristics that make it an attractive community to many “movers and shakers”. Tracking industries, market forecasts and public perception of companies will be key to identifying prospective companies and working with strategic partners and fellow customers - such as developers - will position Rochester Hills to win some great projects. Retain and attract “good” companies that are garnering national attention as “Movers and Shakers” within their industry Attract National Movers & Shakers
Detroit Free Press, January 15, 2020 “Robert Redford’s Sundance store will open its first Michigan location this summer in Rochester Hills”
*see Action Plan in appendix for details
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