KNOWING OUR CUSTOMERS
BUSINESSES - WORKFORCE - DEVELOPERS
Small-medium privately-held businesses While their investment, job creation, market share and name recognition may be small, combined they truly do make up the majority of businesses and employment within most communities. In fact, in Rochester Hills, 98% of our businesses employ less than 100 peo- ple. The needs and opportunities of these companies are different, but every small and medium sized business has the opportunity to become a large business and it’s our role to help them wherever we can to reach their goals and potential. Large, private and publicly-held businesses These customers bring a number of benefits to a community: status, national and global attention, major financial investment and sizable job creation. It’s no doubt that these customers can “put a city on the map” and make Rochester Hills known around the world for being home to [insert company name]. The economic impact of large companies with- in a community can grow as suppliers move to be closer to their customers and businesses open to provide food, goods, entertainment and services to the many employees that visit the city on a regular basis. Current + Future Workforce The biggest issue facing Rochester Hills businesses is finding and retaining talent. Thus it is essential that economic developers work to provide a community with a strong work- force that meets the short and long term needs of businesses. Rochester Hills is the pre- eminent place to live and raise a family and it’s important that we recognize this new cus- tomer and market the community’s image.
Commercial/Industrial Property Owners and Developers
In order to attract the above-mentioned customers, Rochester Hills must maintain an in- ventory of quality commercial real estate options at fair market prices. It is not the City’s role to be developers and landlords, thus we look to private developers to construct these attractive facilities and property owners to maintain high quality establishments. Com- mercial/industrial property owners and developers are tax-paying customers of the City. And, while they may not be the obvious economic development customer in terms of creating jobs and building supply chains, these customers “manufacture” what we in eco- nomic development are striving to “sell”—land poised for new development and Class A business facilities.
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