Visitors to the Brooklands: Demographics
General Visitors: January - August 2023
Overall Visits Avg. Dwell Time Visits Yo3Y Average Age Most visited tenant: Johnny Black Public House 226,000 72 min +46.7% 41.1 Auburn Rd. Corridor Michigan 5 9.5 7.5 10 Amount Monday Tuesday
Persons per Household Bachelors Degree or higher Median Household Income Most Common Ethnicity Auburn Rd. Corridor
2.56 42.7% $81,900 White
Amount
27.5 28.5
<$15K
$15K-$24.99K $25K-$49.99K $50K-$99.99K $100K-$149.9K
Wednesday
30 31 40
17
21.5 31.2 15.5
105.4K (+12%)
Thursday
28.5
Friday
20
Saturday Sunday
39.5 29.5
>$150K
20.5
13
Household Income
Daily Visits
35%
50K
30%
40K
25%
30K
20%
15%
20K
10%
10K
13 16.5 10:00am 24.75 11:00am 12:00pm 1:00pm 2:00pm 3:00pm Amount 6:00am 7:00am 8:00am 9:00am 15.7 14.5 15 4:00pm 5:00pm 6:00pm 7:00pm 8:00pm 9:00pm 10:00pm 11:00pm
Auburn Rd. Corridor
5%
Amount
Auburn Rd. Corridor Michigan
1 2 4 8
18-24 25-34 35-44 45-54 55-64
11.5 15.5
0%
0K
<$15K
$15K-$24.99K 14.9
$25K-$49.99K
$50K-$99.99K $100K-$149.9K
>$150K
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
15.5
Income
Day of the Week
11 19
17
65+
24.5
70K
26.5 28.5 29.5
Household Age
Hourly Visits
30%
60K
30 34 44 57 63 60
25%
50K
40K
20%
30K
40.5 24.5
15%
13
20K
10%
Minutes
Auburn Rd. Corridor
10K
15-29 30-44 45-59 60-74 75-89
61 35 28 25
5%
Amount 1 Person 2 Person 3 Person 4 Person
Auburn Rd. Corridor Michigan
0K
26.5
26.6
6:00am 8:00am 10:00am 12:00pm 2:00pm 4:00pm 6:00pm 8:00pm 10:00pm Hour of the Day
0%
31
34 15
65+ 19
18-24
25-34
35-44
45-54
55-64
15.5
90-104 105-119 120-134 135-149
15
15
13.5
Age
10.5
8
6.5
Household Size
>150
21.5
Visit Duration
40%
70K
Average Stay: 72 min.
35%
60K
30%
50K
25%
40K
20%
30K
15%
10%
20K
5%
10K
0%
0K
1 Person
2 Person
3 Person
4 Person
15-29
30-44
45-59
60-74
75-89 90-104 105-119 120-134 135-149 >150 Minutes
Size
Source: Placer.ai Auburn Rd. Corridor
Auburn Rd. Corridor
Michigan
Visitor Journey
Prior
Post
Source: CoStar
59.1%
71.6%
Home
Home
8.2%
3.6%
Work
Work
1.5%
0.7%
Borden Park 1100 E. Hamlin Rd.
Meijer 3175 S. Rochester Rd.
0.7%
0.7%
Emagine Entertainment 200 Barlcay Circle
Borden Park 1100 E. Hamlin Rd.
0.6%
0.5%
Thelma G. Spencer Park 3701 John R Rd.
Target 2887 S. Rochester Rd.
5
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