Brooklands Auburn Road between Culbertson Avenue and Dequindre Road Rochester Hills, Michigan The new
Quick Facts
County
Oakland
City
Rochester Hills, Michigan
Location
Corridor between Culbertson Avenue and Dequindre Road on Auburn Road
Zoning
Brooklands District
Owner
Multiple owners (information on available property per request)
Utilities
Available
Before
After
Awards and Accolades
2022 Recipient American City & County awarded Rochester Hills the destinguished title, recognizing that it takes both the residents and businesses of the area to come together and make the redevelopment project a success.
2022 Recipient Rochester Hills won this prestigious award from Michigan Municipal League, competing against many other Michigan communities, for the innovative plan and implementation of a renewed Brooklands Neighborhood.
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The new Brooklands - Open for Investment
More about the Brooklands
The easternmost section of Auburn Road in Rochester Hills, formerly knows as “Olde Towne”, is one of the oldest areas of what was formerly Avon Township. While commercial development has continued to grow throughout the rest of the City, this district has remained relatively consistent in its “old town” character and vacant sites prime for redevelopment. The two-lane Auburn Road, previously under the jurisdiction of MDOT, but now owned by Rochester Hills used to lack defined driveways and parking areas. While there had been previous studies for Auburn Road, and especially a design and new code for the Brooklands district, there had been little implementation. The City undertook this planning process to refresh the previous plans, provide direction for both the roadway and properties along it, and to outline specific actions to implement recommendations.
Redevelopment Ready
Enhanced streetscape and new lighting
Clear crosswalks
Improved landscaping
Defined street edge and pedestrian zone
Free on-street parallel parking and public parking lots
Brooklands Plaza next to splash pad
Paved, usable rear service drives
Unified district character
Buffers between district and adjacent neighborhoods
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Location Location Location
Brooklands Demographics
Employment Rate 2023
Total Specified Consumer Spending ($000s)
within a 5 mile radius in Oakland County
96.89% 96.58%
within a 1 mile radius within a 2 mile radius within a 5 mile radius
$ 123,008 $ 442,376 $ 2,904,274
Avg. Household Income 2023
Population 2023
within a 1 mile radius within a 2 mile radius within a 5 mile radius
$ 102,131 $ 108,335 $ 111,239
within a 1 mile radius within a 2 mile radius within a 5 mile radius
9,073 32,400 211,230
Median Age
Est. Population Growth 2023 - 2028
within a 5 mile radius in Oakland County
42 41
within a 5 mile radius
1.01%
Source: CoStar
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The new Brooklands - Open for Investment
Visitors to the Brooklands: Demographics
General Visitors: January - August 2023
Overall Visits Avg. Dwell Time Visits Yo3Y Average Age Most visited tenant: Johnny Black Public House 226,000 72 min +46.7% 41.1 Auburn Rd. Corridor Michigan 5 9.5 7.5 10 Amount Monday Tuesday
Persons per Household Bachelors Degree or higher Median Household Income Most Common Ethnicity Auburn Rd. Corridor
2.56 42.7% $81,900 White
Amount
27.5 28.5
<$15K
$15K-$24.99K $25K-$49.99K $50K-$99.99K $100K-$149.9K
Wednesday
30 31 40
17
21.5 31.2 15.5
105.4K (+12%)
Thursday
28.5
Friday
20
Saturday Sunday
39.5 29.5
>$150K
20.5
13
Household Income
Daily Visits
35%
50K
30%
40K
25%
30K
20%
15%
20K
10%
10K
13 16.5 10:00am 24.75 11:00am 12:00pm 1:00pm 2:00pm 3:00pm Amount 6:00am 7:00am 8:00am 9:00am 15.7 14.5 15 4:00pm 5:00pm 6:00pm 7:00pm 8:00pm 9:00pm 10:00pm 11:00pm
Auburn Rd. Corridor
5%
Amount
Auburn Rd. Corridor Michigan
1 2 4 8
18-24 25-34 35-44 45-54 55-64
11.5 15.5
0%
0K
<$15K
$15K-$24.99K 14.9
$25K-$49.99K
$50K-$99.99K $100K-$149.9K
>$150K
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
15.5
Income
Day of the Week
11 19
17
65+
24.5
70K
26.5 28.5 29.5
Household Age
Hourly Visits
30%
60K
30 34 44 57 63 60
25%
50K
40K
20%
30K
40.5 24.5
15%
13
20K
10%
Minutes
Auburn Rd. Corridor
10K
15-29 30-44 45-59 60-74 75-89
61 35 28 25
5%
Amount 1 Person 2 Person 3 Person 4 Person
Auburn Rd. Corridor Michigan
0K
26.5
26.6
6:00am 8:00am 10:00am 12:00pm 2:00pm 4:00pm 6:00pm 8:00pm 10:00pm Hour of the Day
0%
31
34 15
65+ 19
18-24
25-34
35-44
45-54
55-64
15.5
90-104 105-119 120-134 135-149
15
15
13.5
Age
10.5
8
6.5
Household Size
>150
21.5
Visit Duration
40%
70K
Average Stay: 72 min.
35%
60K
30%
50K
25%
40K
20%
30K
15%
10%
20K
5%
10K
0%
0K
1 Person
2 Person
3 Person
4 Person
15-29
30-44
45-59
60-74
75-89 90-104 105-119 120-134 135-149 >150 Minutes
Size
Source: Placer.ai Auburn Rd. Corridor
Auburn Rd. Corridor
Michigan
Visitor Journey
Prior
Post
Source: CoStar
59.1%
71.6%
Home
Home
8.2%
3.6%
Work
Work
1.5%
0.7%
Borden Park 1100 E. Hamlin Rd.
Meijer 3175 S. Rochester Rd.
0.7%
0.7%
Emagine Entertainment 200 Barlcay Circle
Borden Park 1100 E. Hamlin Rd.
0.6%
0.5%
Thelma G. Spencer Park 3701 John R Rd.
Target 2887 S. Rochester Rd.
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Brooklands District Zoning Ordinance
Background The irregularities of the parcels, the closeness of existing buildings to the roadway and adjacent buildings, and the lack of space for on-site parking hampered investment properties Intention Relaxation of site improvement requirements to allow and encourage the upgrading and improvement of those properties Principal uses permitted ◆ Residential on upper floors ◆ Live/work units ◆ Banks and credit unions ◆ Health, recreation, and physical education facilities under 5,000 square feet Goal Improvement and growth of such areas is determined to be of importance to the City of Rochester Hills and the general welfare of the area
◆ Personal service establishments ◆ Professional and medical offices ◆ Restaurants (without drive-throughs) ◆ Retail under 75,000 square feet
Conditional Uses * Places of assembly ◆ Artisan manufacturing ◆ Small-scale breweries, wineries and distilleries
* Uses of a similar and no more objectionable character as the above uses, as determined by City Council following a recommendation by the Planning Commission
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The new Brooklands - Open for Investment
Available Property
◆ Housing: 45-64 new units ◆ Office and tech-driven industrial space: 20,500 - 27,000 sq.ft. ◆ Retail goods and services: 41,000 sq. ft. Potential Buildout Recommendations
* per market analysis
For information about available properties please call the Rochester Hills Economic Developement Team: (248) 656-4660 or send us an email: planning@rochesterhills.org
Parking within the Corridor
Legend
Pocket park
Newly build parking lots
Median sculptural features
New roundabouts and focual features
Almost 350 free public parking spaces were created along the corridor and behind particular commercial property to ensure easy parking for business patrons as well as visitors to the Corridor ammenities.
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Rochester Hills: The preeminent place to live, work, and raise a family
The award winning Rochester and Avondale Community Schools provide K-12 education for Rochester Hills. Rochester University (former Rochester College), Oakland University and Oakland Community College are either located in the city or just outside the city. Rochester Hills is one of the jewels of Oakland County. It offers quality city services and infrastructure, proximity to major roadways, a diverse business community, a federal Opportunity Zone and a dedicated Economic Development Department. The City is ranked as one of the wealthiest in the state, and amongst the 50 most educated cities in the U.S. Rochester Hills features a quality of life focused on people and draws its unique personality from the diversity of its residents. The city is a family oriented community, which is clearly evident in its many neighborhoods. It is also evident in the quality of education and recreation programs that are available. With nearly 1,000 acres of parkland, Rochester Hills offers the opportunity for relaxation and recreation few others can match. SEMCOG reports that in July 2022, 77,065 people called Rochester Hills home. In the same report, the population in Rochester Hills is forecasted to increase Rochester Hills boasts of many cultural assets that enrich the community such as Meadow Brook Hall, Yates Cider Mill, Rochester Hills Museum at Van Hoosen Farm and the Older Persons Commission. The Village of Rochester Hills and other shopping areas offer excellent opportunities for every possible purchase inclination and the City is host to some of the best dining options in all of Michigan.
to 83,089 by the year 2050. Our strong demographics and path for growth demonstrates Rochester Hills’ ability to attract educated, diverse families from all over the world.
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The new Brooklands - Open for Investment
Proudly located within Oakland County, MI Located in southeast Michigan, Oakland County is known for its prestige, diversity and business friendly environment. As the second most populated county in the state, Oakland County has long been a growing county with the Soutcheast Michigan Council of Governments (SEMCOG) predicting its population to reach 1.3 million and an employment count of 1 million by 2045. Oakland County exceeds many other full states metrics in the areas of total exports, total wages and employment. Oakland County has prided itself in having nationally ranked educational systems and population where 48.9% of residents have a bachelor’s degree or higher. Oakland County is also one of the wealthiest counties in the U.S., with a median household income of $86,275 in 2021 - 22% higher than the national average. The diversity among its residents promotes the county as an ideal place to invest and raise a family. It is these characteristics of Oakland County that have attracted many large and small companies from all over the world. Over 1,000 international firms from 40 countries have established operations in Oakland County. Oakland County leadership has long valued the importance of a robust, diverse economy and strong economic development strategy. Emerging sectors showing growth potential have been the target of its business development work and they include defense and aerospace; mobility, communications and information technology; life sciences; and robotics. Even through difficult times, Oakland County has been fiscally strong and responsible, approving 3-year balanced budgets and 5-year forecast, and maintaining Aaa bond rating. For this, Oakland County is the premier place for business growth and exceptional living.
Distance from Rochester Hills in Oakland County
▶ Detroit, Michigan 25 miles ▶ Windsor, Ontario, Canada 28 miles ▶ Lansing, Michigan (State Capital) 80 miles ▶ Toledo, Ohio 84 miles ▶ Grand Rapids, Michigan 147 miles ▶ Cleveland, Ohio 195 miles ▶ Columbus, Ohio (State Capital) 229 miles ▶ Toronto, Ontario, Canada 230 miles ▶ Pittsburgh, Pennsylvania 312 miles ▶ Indianapolis, Indiana 306 miles ▶ Washington D.C. (U.S. Capital) 550 miles ▶ New York City, New York 640 miles ▶ Cincinnati, Ohio 290 miles ▶ Chicago, Illinois 295 miles
INTERNATIONAL FIRMS
FORTUNE 500
PATENTS AWARDED
SKILLED WORKFORCE
1,040 companies from 40 countries
Almost 60% of all fortune 500 companies have at least one business location in Oakland County
O.C. ranks 9th among U.S. counties for patents issued
48.9 % of Oakland County residents have a College degree, the national average is 37.9 %
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Experience the new Brooklands District
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The new Brooklands - Open for Investment
From shopping and dining to working and raising a family, there is something for everyone in the Brooklands.
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The City of Rochester Hills Planning and Economic Development Department Email: planning@rochesterhills.org Ph: 248.656.4660
Edition:10.2023
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